Hybrid Broadband Broadcast TV (HbbTV) is a European initiative to provide both broadcast and broadband/web content on viewers’ screens. It combines linear (normal) channels with internet content, providing interactivity and the ability to deliver service packages to all relevant devices.

Differences in viewing between computer and TV do not help, such as viewing distance: lean forward (PC) and lean back (TV), lack of mouse and keyboard on TVs, different colors: PC black text on white – the reverse on TV, and lack of computing power in TVs.

See also: Second screen