Content is worthless if you cannot find it. If you can find it easily and have rights to use or sell it, it has value. The content will vary in size from a whole movie, to a few frames of news footage. Digital Asset Management (a.k.a. media asset management or digital asset warehousing) is about the storage and use of both digital content and its metadata. The latter comprises descriptions of the content, such as text and thumbnail images, stored in a database for easy searching and management. The metadata is linked to the content files, images or video to allow retrieval.