Digital Asset Management is about managing and controlling the receiving, cataloging, storage, retrieval, distribution, archive and deletion or removal of digital assets. In the media world these assets are typically digital video, audio and images. DAM could help to access materials needed to make a new program. The program is then an asset in itself which can be handled by MAM – media asset management. With thousands of TV channels now broadcasting or narrow casting, TV programs made for one channel may well be useful to others.